How has the definition of 'food blogger' evolved to encompass today's most famous figures?

The term 'food blogger' has evolved significantly. Today, the most famous figures are often multi-platform content creators who might be chefs, cookbook authors, TV personalities, or social media influencers. They leverage their blogs as a central hub but extend their reach through sophisticated video production, digital marketing, and brand building, making 'food influencer' or 'culinary content creator' often more fitting.